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What we learned from The Business of Design 2017
We recently had the privilege of attending the annual Business of Design Conference in Johannesburg. Here is a quick run down of the top 10 insights we took away from the conference to apply to our own retail interior design studio going forward: 1) Trend analyst and...
Millennial Pink – spotted trending in retail design
There is no question, "millennial pink" - however you define it - is trending right now. The colour first popped up on our retail design trend radar when Pantone named pink-ish Rose Quarts and blue-ish Serenity as co-colours of the year in 2016. ...
South African retailers getting experiential retail design right
When it comes to retail design, experience is everything. We are always on the look-out for retail experience inspiration to incorporate into our own retail designs. In particular, we are always excited when we come across inspired local, South African retail design...
Is your store interior Instagramable?
In today's socially-connected, hyper-visual world, it is increasingly important for restaurant and retail interiors to offer a beautiful, brand-centric background for customers to take selfies against. The more "Instagramable" your interior is, the more likely your...
A look inside Backline Retail Interiors HQ
Take a peek inside our Backline Retail Interiors design studio and meet the Backline Interiors team in their natural habitat - our Johannesburg-based office HQ. In this short video our head Interior Architect, Snejana, explains what we do at Backline Interiors and...
Meet the Designer – Snejana Ivanova
Snejana Ivanova joined The Creative Shop team in September 2014 as an Interior Architect and later in 2016 moved over to the sister company Blackline Interiors as Manager and Head Designer. We sat down with Snejana to find out what inspires her design work. “Design is...





